Pendo acquires Insert to add mobile apps to its user analytics and engagement platform

Pendo helps businesses understand and assist their customers with tools like analytics, polls and walkthroughs. Until now, however, CEO Todd Olson said the company has been focused on the web (both desktop and mobile), with just a single mobile developer on the team.

“We as a team constantly had a lot of internal debates about how much to invest in [mobile],” he said. “If you want to do it, you have to really invest in it.”

That’s why the company has made its first acquisition — it’s buying Insert, a mobile marketing startup based in Israel. Olson told me that he connected with Insert through Battery Ventures, which backed both companies, and he saw their product as doing “essentially what we do, but for mobile devices.”

There are some differences, he acknowledged, since Insert is more focused on mobile messaging and less on analytics. But in Olson’s view, the Insert team has already done “all the hard work” of creating a platform that marketers and product designers can use, and integrating that product with native mobile apps.

“The key is doing it without developers,” he said. So with Insert, Pendo can build a platform that allows teams to engage with customers and improve their product across devices, and to do so without developer assistance: “The vision is to combine the products into one simple platform.”


Pendo recently raised a $25 million Series C, partly to fund acquisitions and international expansion — it looks like the Insert deal covers both. (Insert’s Tel Aviv office will also become Pendo’s first international location.) Insert, meanwhile, raised a $10 million round from Battery last year.

The financial terms of the acquisition were not disclosed. Olson said the combined companies have a headcount of 145 employees.

“With Insert, Pendo acquires a team that shares its passion for great product experiences,” said Insert founder and CEO Shahar Kaminitz in the acquisition announcement. “This combined platform allows product teams to better understand mobile users and deliver personalized experiences on the right mobile moments, when users are likely to get the best value.”

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Dataiku to enhance data tools with $28 million investment led by Battery Ventures

Dataiku, a French startup that helps data analysts communicate with data scientists to build more meaningful data applications, announced a significant funding round today.

The company scored a $28 million Series B investment led by Battery Ventures with help from FirstMark, Serena Capital and Alven. Today’s money brings the total raised to almost $45 million. Its most recent prior round was a $14 million Series A in October 2016.

Dataiku has developed Dataiku Data Science Studio (DSS), which CEO Florian Douetteau says has been designed to solve communications problems between data analysts and data scientists.

“It’s a platform for working together. Data analysts can click around the data while applying machine learning, and data scientists can code and do whatever they want to do to extend the work of analysts,” Douetteau told TechCrunch.

“Data science is no longer a niche subsector of analytics like it was 20 years ago,” Neeraj Agrawal, general partner at investor Battery Ventures said in a statement. “The DSS product enables technical data scientists to work alongside data analysts to help build and deploy models into production. We feel that a platform that allows users of different skill sets to work together is the future of data science products,” he added.

Dataiku Data Science Studio. Photo: Dataiku


Douetteau says the platform is more than just an extension of business intelligence tools we’ve been seeing since the 1990s. His company is enabling the analysts to work on the data in much more sophisticated ways, while collaborating with more technical people in the same interface. As an example, he says that one of the big use cases is media buying.

Say for example that your company wanted to buy ads in Northern Ireland. You could use DSS to find ad data to determine the best time of day to run your ads. You could then find the perfect medium for your ad buy, whether that’s radio, TV, print, online or some combination. The data analysts can manipulate the ad data to the extent that they can, then work with more technical folks to go deeper and generate results that go beyond the analyst level of expertise.

The company, which has a 100 employees, plans to double that number in the in the next few months. That expansion will touch every department including helping customers with deployment and further building out the platform to add more features.

“We want to be the universal platform for data science where you can do anything you imagine for advanced data analytics,” Douetteau said.

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